CHRIS LESTER
OKC → FLORIDA
Onside campaign photography
CHRIS LESTER × ONSIDE

Everything's already built.

The full DTC marketing system — designed, coded, ready to ship. Built on spec while you were on the road.
SEE THE WORK ↓
11 EMAILS·3 LANDING PAGES·AD SYSTEM·UGC ENGINE·0 EXCUSES·
11 EMAILS·3 LANDING PAGES·AD SYSTEM·UGC ENGINE·0 EXCUSES·
— WHAT'S DONE —
AD SYSTEM · 9:16 / 4:5 / 1:111 TEMPLATES
EMAIL PROGRAM · KLAVIYO-READY11 COMPS
LANDING PAGES + PDP3 BUILT
UGC GROWTH ENGINEMAPPED
HOOK BANK + STRATEGY DOCSIN PROGRESS
RELOCATION TO FLORIDAREADY
01 · EMAIL

A lifecycle program, not a template pack.

FLAGSHIP WELCOME
FLAGSHIP WELCOME · first touch · the brand statement
FLAGSHIP LAUNCH
FLAGSHIP LAUNCH · new drop · photo-to-ink hero
FLAGSHIP SCENT WORLDS
FLAGSHIP SCENT WORLDS · education · routes to scent quiz
WELCOME 01
WELCOME 01 · sets the POV, first offer
WELCOME 02
WELCOME 02 · offer-forward variant for testing
LAUNCH
LAUNCH · single-product drop
SCENT WORLDS
SCENT WORLDS · scent education → pick yours
ATHLETE DROP
ATHLETE DROP · Tatum / Bellingham proof
SOCIAL PROOF
SOCIAL PROOF · reviews carry the sell
US VS THEM
US VS THEM · comparison · objection kill
WINBACK
WINBACK · 60-day lapsed · reactivation
02 · LANDING PAGES

Click through, ad to checkout.

Direct Offer LP
VIEW LIVE ↗
Direct Offer LP · problem-solution → checkout
Listicle LP
VIEW LIVE ↗
Listicle LP · 5-reasons editorial → PDP
Product Page
VIEW LIVE ↗
Product Page · conversion-grade PDP
CTA ABOVE THE FOLD AT 360PXAUDITED ON 3 VIEWPORTS<1S LOAD
03 · ADS

One system, every placement.

9:16 ad
9:16 · STORIES / REELS / TIKTOK
4:5 ad
4:5 · FEED
1:1 ad
1:1 · FEED / RETARGETING
4 ANGLESHOOK BANKSAFE-ZONE SPEC'DTIKTOK-FIRST
04 · GROWTH ENGINE

UGC, systematized.

Five layers — brand accounts, a persona network, a creator program, an AI factory, and a repurposing engine — running on one weekly operating rhythm.
01
AI DISCOVERY
We test hooks and angles at near-zero cost. Volume finds what the algorithm rewards.
02
REAL CREATORS
Winners get recreated by real creators via the Trybe program — commissions capped below CAC ceiling.
03
SPARK / WHITELIST
Proven creative amplified through creator handles — the highest-trust ad unit that exists.
04
CAC FLYWHEEL
Paid never runs cold creative again. Volume → data → winners → cheaper acquisition.

Ready when you are.

If it's a yes, I'm in Florida and shipping next week.
If it's a not-yet, tell me what's missing and I'll build that too.
TEXT ME ↗
405 361 6955
ONSIDE
— CHRIS LESTER · OKLAHOMA CITY → FLORIDA